Ever sat in front of the TV and screamed at the politician “Do you take me for an idiot?”
The short and most honest answer would most likely be “Yes.” Though it might come as something of a shock, it would at least demolish the all-pervading pretence.
It’s an election year and for some of us working in local government comms, it will be local and national elections. The double whammy.
Shortly we’ll be entering the period known as purdah. According to the Oxford English Dictionary, the word originates from the early 19th century Urdu and Persian word parda meaning ‘veil or curtain’
Purdah is a period when comms teams must steer clear of communicating anything that has the slightest taint of political spin. We mustn’t be seen to be giving unfair advantage to the incumbent administration over the opposition. Ironically, we won’t be hidden or remain totally silent. We can still report the day to day operations of our authority, the bread-and-butter, so to speak. In that respect, the notion of a veil or curtain is not entirely apt. One could argue that the veil or curtain is transparent or at least opaque in that we will be telling people exactly what we do. There just won’t be any gloss on it. Which begs the question, does it ever need any?
I’ve been in local government for over a decade now having spent the previous ten or so years in the media. I’m lucky to have seen both sides of the story as well as experiencing local government as a civilian. And the more I look at it, the more it occurs to me that party politics are a distraction when it comes to dealing with local and hyper local issues. Often you will see the leader of a local authority at odds with the national government of the day when the two wear the same colours. The view from the local coal face isn’t always the same as the one from central office.
Council Chamber discussions across the country too often degenerate into political point scoring and name calling when they ought to be run like a boardroom meeting. Like it or not, local authorities are a business these days and businesses don’t adopt bad practice for the sake of ideology or political expediency..at least, not the enlightened ones.
I do have a particular business model in mind. The 18th century in England saw the emergence of a new breed of industrialist. Brave innovators who invested as much energy into the welfare of their workforce a they did the bottom line. They understood that the two are inextricably linked. Check out Darby, Fry and Cadbury for starters.
There are many competent councillors who transfer skills honed in the business, public and voluntary sectors into local governance. It’s that interesting mix that makes local government so lively. And though some councillors may serve for long periods, you don’t get the phenomenon of career politician so prevalent in national politics. Councillors live in the real world not the Westminster bubble.
We joined Streetlife recently. It was interesting to read the tone of comments that greeted our arrival; much less embittered than the tone on Facebook or Twitter. In the context of this piece, one in particular stands out:
“This is the sort of thing that brings a special relationship between the Council and residents. Please use it wisely for non political purposes and enjoy the positive response that you will receive from the local people.”
It’s early days for Streetlife but if I read this comment correctly, it’s the ‘localness’ and practicality that people are warming to. And the gentle nudge to keep politics out of it only serves to underline my original point.
So, councils run on enlightened business principles by councillors who have the right skills and the interests of all their residents and workers at heart may be a pipe dream but it leaves little room for petty party politics. Allegiance would be to residents not political ideals.
Non-political governance based on human dignity, sound business sense unfettered by dogma , a dedication to sustainable practice that has the courage to take the long-view; all this may be even further away at a national level but in that respect, local government is the most likely place to incubate it.
Governance would become much more of a partnership between the governors and the governed. And ‘vested interest’ would be a universal notion rather than an exclusive club. In this utopian future evidence will be the pillar of every decision. Political rhetoric would become redundant and I for one would spend much less time screaming at my TV.
To paraphrase John Lennon:
“You may say I’m a dreamer but I’m surely not the only one.”