When I pitched for my present job, I majored on capturing the stories of positive people so as to inspire other people to act positively.
A lot of my work centres around Public Health messaging and I made the point that the public is bombarded by warnings and entreaties; to do something-or-other less or more…or not at all. Yet, withal, some people simply won’t act. Is it because they aren’t listening or do they think themselves immune?
I suspect it’s because they’ve convinced themselves that the message doesn’t apply to them. In which case, no amount of top-down hectoring is going to change their behaviour or their minds.
“What if” I asked “we were able to provide a first hand account of someone who did act?”
We would ask them a little about their circumstances, ask them what prompted them to act and, most significantly, ask them how they feel now. Could that prompt a positive response, in the vein of ‘well, if she can do it, so can I’
I had no experience of film making or editing but I made it my business to learn.
I’ve since made several videos and not all of them Public Health-related.
Too early to tell if they’ve prompted mass behavioural change but they’ve taken an average of 100 hits per video on YouTube. Not telephone numbers level, I’ll grant you but my instinct tells me that we should push on and develop the approach across a range of services.
I submit by way of illustration two videos on varying topics. The first was intended to demonstrate that one small step can have a life-changing effect on your wellbeing:
The second is intended to demonstrate that the barriers to starting your own business via a market stall are a lot lower than you think:
If you’ve got any good examples of videos to prompt behavioural change, let’s start sharing them. Add yours below.
Also, check out @johnpopham on Twitter, he’s been an advocate of storytelling for yonks.